IISM Bangalore
Education Redefined
The industry may have excellent quality production but it needs to reach right segment of consumer. So identifying market segment of right buyers and promoting the product in right ways is Marketing Management. This is very complex department and involves many parameters. 

Marketing Management

MBA Annual Pattern
Paper 1.4


Syllabus / Aims and Objectives


BACK TO SUBJECTS

Contents

UNIT ONE
Lesson 1  : Introduction to Marketing Management
Lesson 2  : Marketing Environment
Lesson 3  : Changing Marketing Practices
Lesson 4  : Marketing Information Systems ( MIS )
Lesson 5  : Strategic Marketing Planning
                     Case Study
 
UNIT TWO
Lesson 6  : Buyer Behaviour
Lesson 7  : Marketing : Segmenting and Targeting
Lesson 8  : Marketing : Positioning & Differentiation Strategies
Lesson 9  : Product Life Cycle Strategies
Lesson 10: Branding and Packaging
Lesson 11: Developing Pricing Strategies
                    Case Study
 
UNIT THREE
Lesson 12: Managing Marketing Channels
Lesson 13: Hierarchy of Marketing System
Lesson 14: Management of Logistics and Physical Distribution
                  Case Study
 
UNIT FOUR
Lesson 15: Integrated Marketing Communication
Lesson 16: Role of Advertising
Lesson 17:Concepts of Direct marketing
Lesson 18: Sales Management
                  Case Study
 
UNIT FIVE
Lesson 19: Competition Analysis
Lesson 20: Customer Relationship Marketing
Lesson 21: Global Target Market Selection
                   Case Study